Boston Consulting group surveyed 20,000 people in 20 countries (1,000 from each of the G-20 industralised countries) on what people would give up to stay connected to the Internet. Here is a summary of their research findings:
- 73% would sacrifice alcohol
- More than one in five would rather not have sex
- 10% would happily give up their car
- 7% would rather not shower
- 83% would rather give up fast food
- Nearly one in seven would prefer to go without coffee
- 43% would quit exercise
What would you give up for the Internet? Put another way, are you addicted to staying connected?